Green Jeans - Organic denim zips into a new market niche.

According to an article just published on The Tyee by Vanessa Richmond, it seems that..."jeans are a habit we need to kick. Dov Charney, the man behind American Apparel, calls cotton 'the nicotine of clothing.' And jeans, it seems, are double-strength menthols. No 'light' in sight."

Read the whole article:
http://thetyee.ca/Life/2006/09/18/GreenJeans/